The 10 best logos for 2023 – Ranked
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From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this list, we’re counting down the ten best. Let’s get into it.
We’ve witnessed a plethora of exciting logo designs in 2023. Some have been absolutely awful (we’ll miss you, Twitter). Some have been amazing and a breath of fresh air among minimalist trends and responsive design.
It seems that companies are finally realizing the fact that not all logos need to look alike (who would have thought?) We’ve seen companies return to their roots, appealing to our nostalgia. We’ve also witnessed a variety of companies leap forward with bold and contemporary designs.
This list is for everyone, whether you are a fan of vintage designs or you enjoy seeing brands modernize their branding. Join us as countdown the ten best logo designs of 2023.
Bolt – Turn boring blues into head-turning colors
Fintech brand Bolt launched its redesign (right) early this year, and it’s fair to say the new logo has a lot going for it.
First, look at the color! It’s refreshing to see a household e-commerce brand opt for a striking palette that doesn’t center around blue and dark green hues.
Second, who doesn’t love clever use of negative space? Bolt strategically placed the lightning bolt in between the ‘L’Then, there is the ‘T’. It even looks energized. What’s not to love?
This is a great case of a brand who really pushed its boundaries with their logo redesign. We couldn’t be happier. In a sea filled with boring typefaces, and monotonous color schemes, this is a welcome change.
Nickelodeon- The return to the splat
Nickelodeon, a children’s television company, has nailed its latest vintage logo redesign. The brand famously redesigned its logo in 2009 to the chagrin of dozens nostalgic millennials.
The splat, though in a slightly different form, is back. The new design is softer and has a warmer tone. It is a lot more modern than its pre-2009 version, but it still has the vibrancy and fun that many people felt the previous logo lacked.
Sundance is the perfect ratio
We know what you’re thinking. The new Sundance logo (right) isn’t particularly exciting. In fact, it’s a little bit boring
But the design’s simplicity belies a whole lot of symbolism and nuance. The logo’s proportions are identical to those of a 16-by-9 cinematic widescreen. In this context, the minimalist design goes beyond the ordinary and becomes a love note to the importance of cinema.
It’s refreshing to watch brands inject meaning into their logos, rather than opting for minimalist, clean designs.
With its monochromatic color palette and Monument Grotesk, it’s a perfect, eye-catching match for a variety contexts. This one is a favorite, even if it’s a bit difficult to understand.
7) Mozilla Thunderbird
Mozilla’s Thunderbird email client logo redesign is among the cleverest that we’ve ever seen. It’s different enough from the original Firefox, yet instantly recognizable for the brand’s products.
Mozilla has taken the stylistic elements of the previous logo—a curled animal, intelligent color shading, and flame effect—and cleverly redesigned them to fit a different context. The new logo replaces the fox with a bird and adds an email icon in the middle. It also swaps fiery orange tones for cool blue. All of it feels very yin-yang.
Mozilla has faced a lot of mockery in the past. The gradual simplifications of their iconic Firefox Logo has been a source of much criticism. This new design feels like it’s a step forward.
6) Hodder and Stoughton
UK publishing house Hodder & Stoughton did something truly remarkable when it redesigned its logo in 2023. Can you guess?
The designer included a stoat in the design to help people pronounce it. ‘Stoughton’. Because, apparently, it’s pronounced ‘stoat-on’. Who knew?
We don’t know how many times people mispronounced the company’s name before they decided to rebrand. But we’re happy to see brands try something new with their design. We’re also sure that this great logo brought them some extra publicity. Win-win.
Of course, this redesign will only be successful if the majority of the public knows that the animal pictured is a Stoat. In reality, many people will probably believe it’s an otter. Ah, well, you can’t always win. At least, people will know how to pronounce ‘Hodder’ now, too.
5) Jell O – Surgical Health Food to nostalgic Fun
Remember Jell-O? Over the years, the one true king brand of American desserts has lost some luster. The company’s old logo did not do much to win over the younger generation.
Jell-O, however, has returned to claim the crown. The new logo is striking, fun, and exciting. The brand has a more personal touch thanks to the massive drop shadows. It’s quite nostalgic.
In truth, it’s hard to beat the old logo. Jello’s previous design (left), looked more like a low calorie meal replacement rather than a fun, playful desert.
It is clear that Kraft Heinz Company previously wanted to position Jell O’s as a health-food. Sadly, this simply made the brand look old-fashioned—not the impression you want to portray when your entire offering is kid-friendly desserts.
The brand has now embraced the kitschy playfulness which captured the hearts of Americans in the 1960s. The new design is far superior. Jell-O may still have some jiggle.
Nokia – a modern company that is advancing into the future
Nokia typeface is a familiar one. The brand made a name for itself with its unbreakable phones back in the 1990s and early 2000s, and the company’s bold logo design was a reflection of this.
Sadly, Nokia’s iconic history came back to bite them in the 2010s, with many consumers seeing the brand as a relic of the past. And, when you’re trying to compete with Apple and Samsung for a slice of the smartphone market, perceptions matter.
This new logo may seem like a cop out to fans of continuities (and those who fondly remember Nokia from their childhood). But think about it this way.
Nokia’s old logo, like the brick phones for which the brand is known, felt outdated to the modern world. Nokia needed to redesign its logo in order to show that it was still around.
Is the design of the new logo revolutionary? That’s up for debate. Is this exciting and intriguing to you? Absolutely. And if there’s one thing Nokia needs right now, it’s a little bit of hype. For this reason, the redesign is a big win.
3) 7Up: Putting the ‘7’The following are some of the most recent and up-to-date examples of how to use
7up is the perfect example of minimalism.
The new design focuses on the core elements consumers love and know, while eliminating unnecessary information. Compare the old (left) design with the new to gain a deeper understanding of the impact of this change.
The old logo was a mere afterthought on a previous can. Now, the logo is front and center. The large 3D shadows and high contrast color palette give the new design a more vibrant and exciting feel. All the information that people do not need is left out. Does anyone really care that you can order 7Up through Uber Eats?
We can see many similarities between the new Jell-O logo and this revamped logo. Both have leaned away from the ‘health food’ stance and have instead opted to highlight precisely what these products are supposed to represent—delicious, tasty fun.
This is one of those design changes that you say, “I can’t believe they didn’t think of this sooner”.
2) Burberry – It’s okay to be different
Burberry, the British clothing powerhouse, has experimented with many different typefaces throughout the years. The brand, once known for its iconic Equestrian Knight Logo, made the predictable move to minimalism in 2018.
This made Burberry appear like every other retailer who does exactly the same.
Burberry was never meant to be like any other business. The company built its reputation on outrageous designs and unique colors. A minimalistic design felt like a setback for the once-outreach brand.
Burberry has returned with a bang. Their new 2023 logo includes an antiquated sans serif font, marking a return to the brand’s heritage—a love letter to the days when companies would dare to be different with their designs.
And the best bit? The Knight is back—and it’s better than ever.
Burberry’s new design is a significant change for the better. We’re particularly glad the brand didn’t ditch the detailing on its Equestrian Knight.
We can only hope that more brands recognize the need for individuality when it comes to logo design. Wishful thinking or not? Maybe. We’ll just take what we can get for now.
2. Pepsi: A return to form is much needed
Pepsi is always open to new marketing strategies. It’s like we get to report their roaring victories. Comedy failsWe recommend that you do this at least every five years. And for that, we’re incredibly grateful.
While Pepsi’s logo changes have come under heavy scrutiny in recent years, the soft drink brand’s latest approach seems like a step in the right direction.
Pepsi’s 125th anniversary was celebrated recently. To commemorate this occasion, they released their new vintage-style logo. It’s safe to say that this logo is a real winner.
The new look celebrates vintage 90s aesthetics that made Pepsi so famous back in the day. It feels as if the brand is proudly embracing its heritage, rather than trying cover them with responsive digital designs or minimalist patterns.
The rebrand is stylistically closer to the old Pepsi Logo (pictured below), but with a modern twist to bring the retro aesthetic to the present day.
This is the one I felt was the most important.
At least, it keeps their logo from being compared to an obese Pepsi lover. It is our top pick for this reason.
Wrapping up: Here’s to 2024
We’ve no idea what 2024 will bring for logo design, but if it’s anything like this year, we’re sure to have lots to love and lots to laugh about.
Do you hope more brands will embrace a vintage look next year? Are you hoping the Twitter bird will return? Did we miss your favorite logo? Tweet at usTell us what you think.
Shelley Cooke hails from Asheville in North Carolina. (Go Oilers!). She’s passionate about technology and the role it plays in building communities.
Original content by www.webdesignerdepot.com – “The 10 Best Logos of 2023 – Ranked”
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