Did Martin Scorsese’s Super Bowl ad prove the importance of website design?
During the Super Bowl in Las Vegas on Sunday, the ads will surely be scrutinised as much as any play on the field. One of the companies hoping to make a big impression is the web design firm SquarespaceMartin Scorsese is the Hollywood legend.
Scorsese directed the 30-second ad and starred as the aliens who arrive on Earth. It’s only until the visitors launch a site that they are able to get their attention. It’s an entertaining story that illustrates a fact about digital communication by 2024. (See (see our pick of Website builders for photographyIf you need to create a website yourself.
Hello Down There opens with people so preoccupied by the constant stream digital content on their devices, that they miss extraterrestrial attempts to contact them. The intergalactic guests become increasingly frustrated until they opt for Squarespace.
Scorsese is the first director to direct a Super Bowl commercial. Other pieces are available, including a comedy Short films featuring Martin Scorsese and his daughter Francesca discussing the creation of a Squarespace website, echoing their content on TikTok. Francesca also directed behind-the-scenes look at the production.
The premise of the game is fun. The argument says that with so much AI-generated nonsense in social media, a website can be the only thing that will help you stand out and gain credibility. A website must be real, right?
It might sound doubtful. The ad may also be viewed by some as a criticism against the digital culture of today. There is some truth to it. Many freelancers, and even some full-fledged agencies, choose to promote themselves only through social media platforms today. But the truth is that a website provides more weight and flexibility to communicate a message. Many clients still check credentials by visiting a company’s website.
Squarespace, the top-ranked website builder in our guide, is no longer available. The best website builders for artistsDoesn’t have that magic button the aliens need to automatically redirect each user’s browser to you site.
Original content by www.creativebloq.com: “Did Martin Scorsese’s Super Bowl advertisement just prove the importance web design?”
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